Discover your passion. Welcome it in.
Passion is your birthright and rediscovering it is a revolution.
Discover your passion. Welcome it in.
Passion is your birthright and rediscovering it is a revolution.
Meet Welcome Passion's founder
My Background
You could say I’ve been chasing passion my whole life—only to realize it was never something to chase. It was something to remember.
I’m the Founder and Chief Passion Officer of Welcome Passion, a movement devoted to helping dreamers and hidden visionaries rediscover what sets their souls on fire. Before I built this movement, I spent two decades studying what makes people tick and what makes them come alive.
I’ve led people and talent across GE, The Home Depot, and JCPenney, taught and coached brilliant minds at Duke University’s Fuqua School of Business, Indiana University’s Kelley School of Business, and Thrive Scholars, and guided hundreds of professionals through transformations that reignited their passion for work and life.
I hold a BA from DePauw, a JD from Vanderbilt, and an MBA from Duke because I believe passion deserves both heart and intellect. I’m also certified in Gallup CliftonStrengths®, Co-Active Coaching (CTI), Myers-Briggs (Steps I & II), Keirsey, and DDI, which means I’ve got the tools to translate passion into something real, actionable, and lasting.
These days, my wall of certifications looks less like a résumé and more like a map of my mission—to help people stop half-living and start feeling vividly, unmistakably alive in what they do.
If you’re ready to rediscover what lights you up and follow it with courage, you’re in the right place. Let’s Welcome Passion—together. Nicolette M. Johnson
My Approach
Think of me as a passion detective—part strategist, part storyteller, part spark-reviver. I help you sift through the noise, silence the “shoulds,” and uncover the passions you may have buried under busyness, fear, or practicality.
This isn’t about adding more to your life—it’s about awakening what’s already alive inside you. Together, we’ll follow the clues of curiosity, energy, and joy until we uncover what truly lights you up.
Welcome to my judgment-free zone, where dreaming isn’t just allowed. It’s required. Around here, you get to tell the truth about what you want, even if it feels wild, impractical, or brand new.
Our work together is part reflection, part revelation, and all fire.
Because when you finally see your passions clearly—and give yourself permission to follow them—everything else starts to make sense.
So, if you’re ready to rediscover your spark and create a life that feels fully, unapologetically yourself, let’s begin.
My Services
For Individuals
Passion is your birthright—and rediscovering it is a revolution.
The Welcome to Your Passion Experience is more than coaching; it’s a wake-up call for your soul. Together, we’ll strip away the noise, expectations, and “shoulds” that have buried your spark and uncover what truly makes you feel alive. This is where you come home to yourself—to the ideas, pursuits, and possibilities that make you want to jump out of bed again.
As part of this awakening, you’ll take the CliftonStrengths® assessment to reveal your unique constellation of talents—your personal power source, the clues to your passion. Your strengths are your superpowers: the natural gifts that, when understood and unleashed, point directly to the work, relationships, and contributions that make you feel purposeful and unstoppable.
Together, we’ll connect those strengths to your passions and translate them into action. You’ll leave with a deeper understanding of what makes you extraordinary, clarity about where your energy truly belongs, and the courage to let your passions lead.
This is more than self-discovery—it’s a revolution in how you see yourself.
Because when you remember who you are and what lights you up, you don’t just change your work. You change your world.
But passion doesn’t stop at discovery. It’s meant to be lived out loud.
Once your spark is clear, I help you bring it to the surface where it can be seen and celebrated.
LinkedIn, Ignited: I’ll help you elevate your LinkedIn profile so it reflects who you are, not just what you’ve done. Together, we’ll transform your online presence into a clear, compelling expression of your passions, strengths, and unique value, helping opportunities find you because your authenticity shines through.
Interview Ready, Passion Fueled: Together we’ll transform your experiences into stories that pulse with authenticity, clarity, and energy. You’ll walk into every conversation grounded in who you are, your unique capabilities, and what you love.
Because this isn’t about performing. It’s about becoming. When you live from clarity, confidence, and passion, the world can’t help but notice.
For Groups & Organizations
Passion doesn’t just belong to individuals. It fuels the collective.
Passion isn’t an abstract ideal. It’s the unseen driver behind performance, innovation, and human brilliance. The Passion Effect is a transformative workshop that examines how passion—and the absence of it—shapes every corner of life and work: productivity, creativity, promotions, income, health, and relationships.
Through storytelling, reflection, and honest conversation, participants will identify the personal and systemic obstacles that silence passion—and learn how to reignite it with clarity, confidence, and courage. Whether you’re part of the same organization or a community of professionals gathered from different worlds, this experience bridges the personal and the collective: helping each person uncover what fuels them and showing leaders how to make space for passion to thrive.
This isn’t a motivational talk—it’s an awakening. When passion is understood and unleashed, creativity soars, performance follows, and people rise. Because when we reclaim our passion, we reclaim our power—and that changes everything.
Superpowers, Unlocked workshop: Every team holds extraordinary potential—an untapped constellation of talents and energy waiting to be set free. Superpowers, Unlocked is a transformational experience that uses the CliftonStrengths® framework to help people uncover their innate brilliance, activate their unique gifts, and channel that power into passion-fueled performance.
This isn’t team-building—it’s liberation. Together, we’ll reveal the superpowers that already exist within your people and explore how they come alive in collaboration, creativity, and leadership. Participants will see how individual excellence becomes unstoppable when it connects to collective purpose, turning everyday work into something meaningful, energized, and alive.
When superpowers are unlocked, people rise. Confidence expands. Collaboration deepens. And passion becomes contagious. Because when individuals lead from their strengths, teams don’t just perform—they transform.
Brand, Starring You workshop. Every great movie has a turning point—the moment the main character stops waiting for permission and steps into who they were always meant to be. Brand, Starring You is that moment for you.
Your brand is more than a résumé or reputation—it’s your revolution. It’s the declaration of who you are, what you stand for, and how you transform the energy of every room you enter. This cinematic workshop helps professionals, leaders, and entrepreneurs claim their spotlight and build a brand that feels unmistakably theirs—bold, authentic, and alive.
Drawing inspiration from unforgettable movie characters and the arcs that made them iconic, we’ll uncover your passion, strengths, and unique value, then turn that clarity into language, imagery, and presence that are impossible to ignore.
Participants learn how to elevate their personal brand, communicate their value with impact, and build a LinkedIn profile that doesn’t just list accomplishments—it embodies the character they’ve become.
Because this isn’t about pretending to be someone else. It’s about directing the story of your own becoming. And when you step fully into that role—visible, powerful, and unapologetically yourself—you don’t just star in your brand. You set the scene for a revolution.
The Heart of It All
Whether you’re an individual ready to reignite your own fire or a leader seeking to awaken it in your team, Welcome Passion is more than a service. It’s a movement—one that reminds us all that work can be meaningful, people can be lit from within, and life can feel vibrantly, unapologetically alive.