Discover your passion. Welcome it in.
Passion is your birthright and rediscovering it is a revolution.
Discover your passion. Welcome it in.
Passion is your birthright and rediscovering it is a revolution.
Meet Welcome Passion's founder
My Background
You could say I’ve been chasing passion my whole life—only to realize it was never something to chase. It was something to remember.
I’m the Founder and Chief Passion Officer of Welcome Passion, a movement devoted to helping dreamers and hidden visionaries rediscover what sets their soul on fire. Before I built this movement, I spent two decades studying what makes people tick—and what makes them come alive.
I’ve led people and talent across GE, The Home Depot, and JCPenney, taught and coached brilliant minds at Duke University’s Fuqua School of Business, Indiana University’s Kelley School of Business, and Thrive Scholars, and guided hundreds of professionals through transformations that reignited their passion for work and life.
I hold a BA from DePauw University, a JD from Vanderbilt University, and an MBA from Duke University—because I believe passion deserves both heart and intellect. I’m also certified in Gallup CliftonStrengths®, Co-Active Coaching (CTI), Myers-Briggs (Steps I & II), Keirsey, and DDI, which means I’ve got the tools to translate passion into something real, actionable, and lasting.
These days, my wall of certifications looks less like a résumé and more like a map of my mission—to help people stop half-living and start feeling vividly, unmistakably alive in what they do.
If you’re ready to rediscover what lights you up and follow it with courage, you’re in the right place. Let’s Welcome Passion—together. Nicolette M. Johnson
My Approach
Think of me as a passion detective—part strategist, part storyteller, part spark-reviver. I help you sift through the noise, silence the “shoulds,” and uncover the passions you may have buried under busyness, fear, or practicality.
This isn’t about adding more to your life—it’s about awakening what’s already alive inside you. Together, we’ll follow the clues of curiosity, energy, and joy until we uncover what truly lights you up.
Welcome to my judgment-free zone, where dreaming isn’t just allowed—it’s required. Around here, you get to tell the truth about what you want, even if it feels wild, impractical, or brand new.
Our work together is part reflection, part revelation, and all fire.
Because when you finally see your passions clearly—and give yourself permission to follow them—everything else starts to make sense.
So, if you’re ready to rediscover your spark and create a life that feels fully, unapologetically yours—let’s begin.
My Services
For Individuals
Passion is your birthright—and rediscovering it is a revolution.
The Welcome to Your Passion experience is more than coaching; it’s a guided awakening. Together, we dig beneath the layers of busyness, fear, and “shoulds” to uncover what truly lights you up. You’ll reconnect to the passions that make you feel most alive—and learn how to let them lead your choices, your work, and your life.
Strengths, Awakened: Your natural talents are the DNA of your passion—the clues to what makes you come alive. Using the CliftonStrengths® assessment, I’ll help you uncover your unique patterns of brilliance and show you how they connect to the work, relationships, and pursuits that energize you most. This is more than an assessment—it’s an awakening. Together, we’ll translate your strengths into daily action, confidence, and clarity so you can live and lead from your truest spark.
But passion doesn’t stop at discovery—it’s meant to be lived out loud.
Once your spark is clear, I help you bring it to the surface where it can be seen and celebrated.
LinkedIn, Ignited: I’ll help you elevate your LinkedIn profile so it reflects who you are—not just what you’ve done. Together, we’ll transform your online presence into a clear, compelling expression of your passions, strengths, and story, helping opportunities find you because your authenticity shines through.
Interview Ready, Passion Fueled: Together we’ll transform your experiences into stories that pulse with authenticity and energy. You’ll walk into every conversation grounded in who you are and what you love—radiating the kind of confidence that only comes from connection to passion.
Because this isn’t about performing. It’s about becoming.
When you live from your passion, the world can’t help but notice.
For Teams & Organizations
Passion doesn’t just belong to individuals—it fuels the collective.
Through CliftonStrengths® workshops, I help teams and leaders uncover what energizes them and channel that energy into collaboration, creativity, and purpose. When people work from their strengths, they bring passion to the table—and that passion becomes the spark that drives innovation and excellence.
These sessions invite teams to move beyond engagement into aliveness—where passion becomes a shared language and performance becomes a natural outcome. Because organizations don’t thrive on pressure.
They thrive on people who are lit up by the work they do.
The Heart of It All
Whether you’re an individual ready to reignite your own fire or a leader seeking to awaken it in your team, Welcome Passion is more than a service. It’s a movement—one that reminds us all that work can be meaningful, people can be lit from within, and life can feel vibrantly, unapologetically alive.